Università della Svizzera italiana Faculty of Communication Sciences ./index.htm

Into the Unknown: From Empirical Insights to Theoretically Compelling Contributions

Alessandra Zamparini, together with Kevin Corley (Arizona State University) and Ileana Stigliani (Imperial College London), will organize at the next Academy of Management Meeting the Professional Development Workshop Into the Unknown: From Empirical Insights to Theoretically Compelling Contributions.

The workshop discusses two crucial challenges in qualitative research: 1) how to translate empirical insights into compelling theoretical contributions and 2) how to craft an effective Discussion section to communicate those contributions. Please find a complete description of the program and call for proposals at the following link: https://my.aom.org/program2018/SessionDetails.aspx?sid=13973

IMCA at the Swiss Summer School

Professors Gibbert and Mengis are happy to offer also this year two doctoral courses on qualitative methods at the Swiss Summer School. If you are interested in learning about case study designs and on visual methods for social sciences, then please visit the workshops program

http://forscenter.ch/en/research-publications-projects/swiss-summer-school/programme-workshop/

Arnould and Thompson edit the first manual on how to teach Consumer Culture Theory

The first manual to teach Consumer Culture Theory was recently published: https://us.sagepub.com/en-us/nam/consumer-culture-theory/book257349#contents

New book: Canonical Authors in Consumption Theory

We recommend this new book: Canonical Authors in Consumption Theory, particularly chapter 22.
This book compiles the contributions of the greatest social thinkers in the global conversation about consumption and consumer culture. A prestigious reference work, it offers original chapters by the world’s most prominent thought leaders and surveys how the work of historical theorists has influenced and shaped consumption theory, both through history and at the cutting edge of research.
Link: https://www.routledge.com/Canonical-Authors-in-Consumption-Theory/Askegaard-Heilbrunn/p/book/9781138648968

Need for Narrative: a film and an article will be published shortly in the Journal of Marketing Management

Prof. Visconti has worked on a film and a commentary article that will appear in the special issue “Journaling Marketing: Videography and the Expanding Horizons of Filmic Research” of the Journal of Marketing Management.

Abstract of paper and film:
What do consumers need from a narrative? How can videographers satisfy those needs? Through semi-structured interviews with 55 Eurostar passengers from 14 countries, this film documents how people define narratives, why they need them, and how they experience the effects of need for narrative. The adjoining commentary contributes to the development of videography as an attractive method by introducing the videographers perspective and elucidating key story elements that can help satisfy viewers needs for narrative. The suggested approach maintains the vivid quality of videography and respects its methodological rigour, while increasing its effectiveness in close alignment with a consumer society that visual communication increasingly permeates. As such, the commentary and the film jointly unveil videographers etic and viewers emic use and evaluation of the videographic method.

Visual Methods @ Cambridge

Together with Mara Gorli from Milans Catholic University, Jeanne Mengis has been giving a talk at the THIS.Institute [link to: https://www.thisinstitute.cam.ac.uk/] of the University of Cambridge. The topic: How can visual methods can be used in the context of healthcare and healthcare improvement?

EMScom alumni in Hamburg for a study trip

Gepostet von USI EMScom – Executive Programs in Communications Management am Mittwoch, 25. April 2018

EMScom alumni have been to Hamburg for a study trip on The power of sustainability, visiting the HafenCity, a lighthouse project for sustainable urban development, Hamburg Süd, a shipping company on course towards sustainability, and Carbonbay, an organization active in carbon management and compensation. Of course, the outing amongst our communication professionals was most of all fun, for example here while cooking some exquisite northern delicacies.

#EMScomAlumni #HamburgStudyTrip

Follow-up Study of USI Moment Machine Survey: Winner

Follow-up study of USI Moment Machine survey is over and Prof. Dr. Reto Hofstetter is really thankful to all the participants. Below there is the winner and his prize (randomly extracted among all the participants).

J.F. (Amazon Voucher CHF 50)

The winner has already been contacted via email and will receive his prize shortly.

Congratulations,
Prof. Dr. Reto Hofstetter

Survey about Photo Sharing on USIs Moment Machine: Winners

USIs Moment Machine survey is over and Prof. Dr. Reto Hofstetter is really thankful to all the participants.

Below there is the list of the winners and their prizes (randomly extracted among all the participants).

D.M. (Apple Watch 2)
S.R. (Amazon Voucher CHF 20)
E.D. (Amazon Voucher CHF 20)
D.T. (Amazon Voucher CHF 20)
A.B. (Amazon Voucher CHF 20)
N.C. (Amazon Voucher CHF 20)

All the winners have already been contacted via email and will receive their prizes shortly.

Congratulations,
Prof. Dr. Reto Hofstetter

IMCA Master and PhD Graduate Irina Lock takes over Assistant Professorship at the University of Amsterdam, the Netherlands

IMCA post-doc Irina Lock has accepted the call for a position of Assistant Professor in Corporate Communication (Amsterdam School of Communication Research – ASCoR) at the University of Amsterdam, the Netherlands. Irina has graduated at USI with a Masters degree in Corporate Communication and obtained her PhD in the field of Corporate Social Responsibility Communication, more specifically the credibility of Corporate Social Responsibility reports in Europe (SNF project 150296, prof. P. Seele). Currently, after winning the prize for the best PhD of the department at USI, Irina works as a post-doc in Lugano and takes over the professorship in Amsterdam in February 2017.
Congratulations, Irina!

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