Università della Svizzera italiana Faculty of Communication Sciences ./index.htm

New article on the ASA’s blog “Consume this!” published by Prof. Léna Pellandini-Simányi

In a new general interest article on the American Sociological Association’s Consumers & Consumption Section’s blog “Consume this!”, IMCA member Prof. Léna Pellandini-Simányi and Prof. Zsuzsanna Vargha (ESCP Europe Business School, Paris) discuss their findings on the causes of growing mortgage debt and on how consumers end up taking out riskier mortgages than then planned:


BEST PAPER AWARD at British Academy of Management Conference 2018 won by IMCA members

Michael Gibbert (IMCA), Lakshmi Balachandran Nair (Utrecht University) and Bareerah Hafeez Hoorani (IMCA) won the BEST PAPER AWARD at British Academy of Management Conference 2018!

Congrats from all of us!

31.05.2018: The Roots of Tango @ StudioFoce

Thursday, 31 May, 6pm, IMCA is organizing the event The Roots of Tango under the initiative of Prof. Luca Visconti and with the support of USI and the City of Lugano.

Tango is one of the many examples of the complex relationships between local and global culture. ‘Contaminated’ at the outset, it has evolved constantly through its widespread popularity, reflecting the sensibilities of artists, periods and people who deal and live with it. 

The concert-event Alle radici del tango (Thursday, May 31, at 6PM in the Sala musica at the Studio Foce Lugano) will see flutist Luisa Sello and pianist María Dolores Gaitá will recount and illustrate  through the music  the evolution of tango. Through to the interplay of speeches and listening, the event offers a different perspective on the cultures and society of our time.

The two artists will show how the concepts of local and global can deceive: the tango dance was, already in 19th century Argentina, a hybrid, even though it was interpreted only as the expression of a local culture and a marginal social class. Through its spreading popularity in other countries, tango becomes a global phenomenon and, because of such expansion, is declined in various ways. In essence, by going global, tango localises.

The event is the first in the series “Arti in Azienda” (Arts in the Business World), which revisits the contemporary challenges of communication and marketing (globalization, sustainability, vulnerability, etc.) through the artistic idiom. The series is organized by the USI Faculty of Communication Sciences within the activities of its Master in Marketing and Transformative Economy, with the support of the Events and Congresses Division of the City of Lugano. At the end of the concert, the artists will offer a moment of interaction with the audience.

Free admittance, but seats are limited.
Reservations by May 30 at: sportello.foce@lugano.ch (tel: 058 866 48 00) For full details on the Master in Marketing and Transformative Economy: www.usi.ch/mktg


Into the Unknown: From Empirical Insights to Theoretically Compelling Contributions

Alessandra Zamparini, together with Kevin Corley (Arizona State University) and Ileana Stigliani (Imperial College London), will organize at the next Academy of Management Meeting the Professional Development Workshop Into the Unknown: From Empirical Insights to Theoretically Compelling Contributions.

The workshop discusses two crucial challenges in qualitative research: 1) how to translate empirical insights into compelling theoretical contributions and 2) how to craft an effective Discussion section to communicate those contributions. Please find a complete description of the program and call for proposals at the following link: https://my.aom.org/program2018/SessionDetails.aspx?sid=13973

IMCA at the Swiss Summer School

Professors Gibbert and Mengis are happy to offer also this year two doctoral courses on qualitative methods at the Swiss Summer School. If you are interested in learning about case study designs and on visual methods for social sciences, then please visit the workshops program


Arnould and Thompson edit the first manual on how to teach Consumer Culture Theory

The first manual to teach Consumer Culture Theory was recently published: https://us.sagepub.com/en-us/nam/consumer-culture-theory/book257349#contents

New book: Canonical Authors in Consumption Theory

We recommend this new book: Canonical Authors in Consumption Theory, particularly chapter 22.
This book compiles the contributions of the greatest social thinkers in the global conversation about consumption and consumer culture. A prestigious reference work, it offers original chapters by the world’s most prominent thought leaders and surveys how the work of historical theorists has influenced and shaped consumption theory, both through history and at the cutting edge of research.
Link: https://www.routledge.com/Canonical-Authors-in-Consumption-Theory/Askegaard-Heilbrunn/p/book/9781138648968

Need for Narrative: a film and an article will be published shortly in the Journal of Marketing Management

Prof. Visconti has worked on a film and a commentary article that will appear in the special issue “Journaling Marketing: Videography and the Expanding Horizons of Filmic Research” of the Journal of Marketing Management.

Abstract of paper and film:
What do consumers need from a narrative? How can videographers satisfy those needs? Through semi-structured interviews with 55 Eurostar passengers from 14 countries, this film documents how people define narratives, why they need them, and how they experience the effects of need for narrative. The adjoining commentary contributes to the development of videography as an attractive method by introducing the videographers perspective and elucidating key story elements that can help satisfy viewers needs for narrative. The suggested approach maintains the vivid quality of videography and respects its methodological rigour, while increasing its effectiveness in close alignment with a consumer society that visual communication increasingly permeates. As such, the commentary and the film jointly unveil videographers etic and viewers emic use and evaluation of the videographic method.

Visual Methods @ Cambridge

Together with Mara Gorli from Milans Catholic University, Jeanne Mengis has been giving a talk at the THIS.Institute [link to: https://www.thisinstitute.cam.ac.uk/] of the University of Cambridge. The topic: How can visual methods can be used in the context of healthcare and healthcare improvement?

EMScom alumni in Hamburg for a study trip

Gepostet von USI EMScom – Executive Programs in Communications Management am Mittwoch, 25. April 2018

EMScom alumni have been to Hamburg for a study trip on The power of sustainability, visiting the HafenCity, a lighthouse project for sustainable urban development, Hamburg Süd, a shipping company on course towards sustainability, and Carbonbay, an organization active in carbon management and compensation. Of course, the outing amongst our communication professionals was most of all fun, for example here while cooking some exquisite northern delicacies.

#EMScomAlumni #HamburgStudyTrip