Università della Svizzera italiana Faculty of Communication Sciences ./index.htm

Guest Talk: From Free to Fee – New Media Pricing of Ringier

Incumbent business models of media companies are currently challenged by the rise of new media. As part of the Pricing lecture at USI, Dr. Klaus Miller from Ringier AG discussed with students and faculty how Switzerland’s largest internationally operating media company copes with the situation as well as which novel pricing approaches work in the news industry and which do not.