Università della Svizzera italiana Faculty of Communication Sciences ./index.htm

New IMCA Research Project Funded by the Swiss National Science Foundation (SNSF)

The project entitled “The Benefits of Thinking Less: How Deliberation Can Harm Consumer Judgment”, proposed to the Swiss National Science Foundation (SNSF) by IMCA Marketing Professor Reto Hofstetter and PhD student Roland Rüppell, was granted research funds for a duration of three years to the Università della Svizzera italiana. In this project, the scholars will investigate how cognitive processing style (i.e. fast/intuitive vs. slow/deliberative) influences consumers judgments and decisions accross various contexts.