Università della Svizzera italiana Faculty of Communication Sciences ./index.htm

Five IMCA Papers Accepted to the 44th Annual Meeting of the European Marketing Academy.

Five papers from the Institute of Marketing and Communication Management have been accepted for the 44th Annual Meeting of the European Academy of Marketing which will be held in Leuven (Belgium) from the 26th to the 30th of May 2015. The program theme is Collaboration in Research.

Codini, A., Bonera, G., and Miniero, G., Regulatory Focus and Green Consumption: The Controversial Role of Prevention

Javornik, A.,  Wow, It Looks Like Its Real! But Can You Fix It a Bit? Measuring Effects of Augmented Reality on Affective, Cognitive and Behavioral Aspects

Mendini, M., Gibbert, M. and Mazursky, D., What is a Phone without Voice and Would you Buy it? Feature Deletion, Use Innovation and Ad-Hoc Categorization

Pizzetti, M., Miniero, G. and Gibbert, M. Youre Hot then Youre Cold: A Field Study on Consumers Response Strategies to Brand Ethical Transgressions

Rüppell, R., Hofstetter, R. and Häubl, G., Intuition and Deliberation in Consumer Preference Measurement