Università della Svizzera italiana Faculty of Communication Sciences ./index.htm

Book by IMCA members published by Pearson Education Inc.

IMCA members Prof. Michael Gibbert, and Lakshmi B. Nair publish a book Strategic Innovation: The Definitive Guide to Outlier Strategies with Prof. Liisa Valikangas (Hanken School of Economics, Aalto University), Markus Paukku (Stanford University), and Ines Peixoto (Aalto University).

The book is about strategic novelty and focuses on the novel inventions which lie outside, or at the very edge of, the conventional understanding of industry dynamics and even industry boundaries. These outlier companies drive the not-yet fully formed businesses, or seek to disrupt established industry models.

The book is published by Pearson Education Inc. It has a number of case studies and founder/CEO commentaries, together with a set of tools for building impactful novel business models by learning from things that are yet to (fully) happen. This contributes to a better understanding of not only the outliers, but also the industry, and the incumbents.

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