Università della Svizzera italiana Faculty of Communication Sciences ./index.htm

Seven papers authored by IMCA scholars have been accepted for the 45th Annual Conference of the European Marketing Academy which will be held in Oslo (Norway)

Giacomelli, S., Mendini, M., and Miniero G., Cobranded Masstige.

Hofstetter, R., Schiestel, L.M., Rüppell, R., and Herrmann, A., Should you really produce what consumers like online? Empirical evidence from an online innovation community

Mendini, M., Peter, P.C., and Gibbert, M., When the cause fits: taxonomic vs. thematic similarity in cause-related marketing

Miniero, G., Pizzetti, M., and Gibbert, M., Schadenfreude:  The sweet taste of being betrayed

Morhart, F. Hofstetter, R., and Ramanathan, S., Sinful consumers, saintly brands: How decadently wasteful consumption makes luxury brands seem more precious

Pizzetti, M., Seele, P., and Gibbert, M., The gift that keeps on giving: Donations appreciation between givers and recipients

Schiestel, L.M., Hofstetter, R., and Vogt, D., Designed to exceed: How attribute presentation influences mental accounting in online product configurators
Nominated for overall best paper based on a doctoral thesis (Top 20 articles).

Roland Rüppells dissertation project Please (Dont) Think Carefully Before You Respond  When Encouraging Deliberation Harms Vs. Promotes Judgmental Accuracy has been accepted for the doctoral colloquium.

Swissuniversity