Università della Svizzera italiana Faculty of Communication Sciences ./index.htm

Guest-Talk: Design Thinking and Customer Integration

Christophe Vetterli from the University of St. Gallen introduced students of the “Marketing of Product Innovations” class to the innovation method of Design Thinking. After hearing about the theories behind the approach the students had the chance to experience it themselves in a brief workshop where they designed a “Persona”, i.e. a rapid prototype of a customer that reflects his/her needs related to wallets.