Università della Svizzera italiana Faculty of Communication Sciences ./index.htm

IMCA Student Field Projects 2013 Completed

(BIC Management, Students Team, and USI Faculty)

During the final year of their Masters, IMCA students are asked to carry out a consulting project. They may choose from a list of internationally known companies and are tutored by IMCA-faculty members. This semester, one of the projects was to develop a deeper understanding of the Swiss lighter Market for the Worlds leading lighter manufacturer BIC. By applying their theoretical knowledge about conjoint analysis and marketing research methodology, students generated valuable insights for the marketing management of the companies national headquarters in Cadempino, TI. Other field projects were carried out for Armani, SBB/CFF/FFS, Pirelli, and RUAG, among others.