Università della Svizzera italiana Faculty of Communication Sciences ./index.htm

Guest Talk: AXA Winterthur’s Head of Quality of Service & Retention

Dr. Dirk Weissbrich of AXA Winterthur presented the applied marketing research approaches of Switzerland’s leading insurance company to USI students and faculty. The interactive lecture, held by the Head of Quality of Service & Retention, was followed by a lively discussion with valuable insights into the insurance business from a practicioners’ perspective.