Università della Svizzera italiana Faculty of Communication Sciences ./index.htm

Visual Methods @ Cambridge

Together with Mara Gorli from Milans Catholic University, Jeanne Mengis has been giving a talk at the THIS.Institute [link to: https://www.thisinstitute.cam.ac.uk/] of the University of Cambridge. The topic: How can visual methods can be used in the context of healthcare and healthcare improvement?

Survey about Photo Sharing on USIs Moment Machine: Winners

USIs Moment Machine survey is over and Prof. Dr. Reto Hofstetter is really thankful to all the participants.

Below there is the list of the winners and their prizes (randomly extracted among all the participants).

D.M. (Apple Watch 2)
S.R. (Amazon Voucher CHF 20)
E.D. (Amazon Voucher CHF 20)
D.T. (Amazon Voucher CHF 20)
A.B. (Amazon Voucher CHF 20)
N.C. (Amazon Voucher CHF 20)

All the winners have already been contacted via email and will receive their prizes shortly.

Prof. Dr. Reto Hofstetter

IMCA Master and PhD Graduate Irina Lock takes over Assistant Professorship at the University of Amsterdam, the Netherlands

IMCA post-doc Irina Lock has accepted the call for a position of Assistant Professor in Corporate Communication (Amsterdam School of Communication Research – ASCoR) at the University of Amsterdam, the Netherlands. Irina has graduated at USI with a Masters degree in Corporate Communication and obtained her PhD in the field of Corporate Social Responsibility Communication, more specifically the credibility of Corporate Social Responsibility reports in Europe (SNF project 150296, prof. P. Seele). Currently, after winning the prize for the best PhD of the department at USI, Irina works as a post-doc in Lugano and takes over the professorship in Amsterdam in February 2017.
Congratulations, Irina!

IMCAs PhD candidate Ana Javornik has published an article on Harvard Business Review with insights for marketers on Augmented Reality (AR)

Drawing on her doctoral studies, Ana and her colleagues from the University College London Interaction Centre suggest that the value of Augmented Reality for marketing purposes depends on when to include AR into the consumer journey: when the AR app was integrated in a familiar retail setting as a part of the shopping experience, people not only thought highly of the technology, but they also positively related to the products. They were more likely to buy them and view the app as a convenient tool for shopping, not just for playing around.
Have a read on: https://hbr.org/2016/04/what-marketers-need-to-understand-about-augmented-reality

Lets talk about outliers: IMCA project proposal approved by SNF

The project proposal (How) are Outliers Used for Theory Building in Management and Organization Science? The Link Between Rigor and Impact in Deviant Case Analysis by IMCA members Prof. Michael Gibbert (main applicant) and PhD Candidate Lakshmi Balachandran Nair was approved by Swiss National Science Foundation.

This three year project targets the issue of inadequate utilization of outliers as theory building devices in management research, in comparison with other fields like biology, comparative politics, criminology etc. The project aims to rigorously and reliably identify outliers with the greatest theoretical potential,  assess the methodological sophistication of outlier-analysis strategies used in exploiting this theoretical potential, and explore reasons, motivations, and constraints experienced by authors who report outliers yet forego their theoretical potential by not analyzing them further.

Beyond the immediate academic community, the potential contributions of the research include substantial implications for policy makers, funding agencies, and other stakeholders aiming at making most of invested funds and fostering rigorous research practice.

Seven papers authored by IMCA scholars have been accepted for the 45th Annual Conference of the European Marketing Academy which will be held in Oslo (Norway)

Giacomelli, S., Mendini, M., and Miniero G., Cobranded Masstige.

Hofstetter, R., Schiestel, L.M., Rüppell, R., and Herrmann, A., Should you really produce what consumers like online? Empirical evidence from an online innovation community

Mendini, M., Peter, P.C., and Gibbert, M., When the cause fits: taxonomic vs. thematic similarity in cause-related marketing

Miniero, G., Pizzetti, M., and Gibbert, M., Schadenfreude:  The sweet taste of being betrayed

Morhart, F. Hofstetter, R., and Ramanathan, S., Sinful consumers, saintly brands: How decadently wasteful consumption makes luxury brands seem more precious

Pizzetti, M., Seele, P., and Gibbert, M., The gift that keeps on giving: Donations appreciation between givers and recipients

Schiestel, L.M., Hofstetter, R., and Vogt, D., Designed to exceed: How attribute presentation influences mental accounting in online product configurators
Nominated for overall best paper based on a doctoral thesis (Top 20 articles).

Roland Rüppells dissertation project Please (Dont) Think Carefully Before You Respond  When Encouraging Deliberation Harms Vs. Promotes Judgmental Accuracy has been accepted for the doctoral colloquium.

IMCA PhD Candidate offered Assistant Professor position at Utrecht University, Netherlands

IMCA PhD Candidate Lakshmi Balachandran Nair has been offered the position of Assistant Professor (Methodology and Statistics Department, Faculty of Behavioural and Social Sciences) at Utrecht University, Netherlands. Currently Lakshmi is in her final year of PhD and is planning to defend her thesis in April, 2016. Her research focuses on the methodological sophistication, rigor, and transparency of research methods in management (with a specific focus on qualitative research methods).

Utrecht University is an internationally prominent, research-led university, which has been deemed as #1 in the Netherlands, #17 in Europe and #56 in the world (Shanghai Ranking, 2015). The Faculty of Social and Behavioural Sciences, Utrecht University is currently #49 in the world (Times Higher Education World University Ranking, 2016). Lakshmi is planning to join Utrecht University in May-June, 2016.

Congrats, Lakshmi!

Book by IMCA members published by Pearson Education Inc.

IMCA members Prof. Michael Gibbert, and Lakshmi B. Nair publish a book Strategic Innovation: The Definitive Guide to Outlier Strategies with Prof. Liisa Valikangas (Hanken School of Economics, Aalto University), Markus Paukku (Stanford University), and Ines Peixoto (Aalto University).

The book is about strategic novelty and focuses on the novel inventions which lie outside, or at the very edge of, the conventional understanding of industry dynamics and even industry boundaries. These outlier companies drive the not-yet fully formed businesses, or seek to disrupt established industry models.

The book is published by Pearson Education Inc. It has a number of case studies and founder/CEO commentaries, together with a set of tools for building impactful novel business models by learning from things that are yet to (fully) happen. This contributes to a better understanding of not only the outliers, but also the industry, and the incumbents.

“The Role of Spatiotemporality in Identity Translation Work: A Processual Account” financed by the Swiss National Science Foundation (SNSF)

IMCA Professors Mengis and Lurati have secured a three years grant from the SNSF. The generous support will allow for analyzing how organizations geographically bound to a particular region (the Locarnese) translate the identity of a major recurring event (the Festival del Film di Locarno) into their identity discourse and practice. Examining how the temporal rhythms and spatial transformations brought about by the cultural event mediate the organizational identity translation work, the study will hopefully be able to contribute to a processual account of organizational identity.

This grant hadnt been possible without the fantastic support of IMCA post doc Alessandra Zamparini who was instrumental in the ideation and writing of the proposal. Thanks also to Federica De Molli involved in the preliminary study necessary for the application.

New IMCA Research Project Funded by the Swiss National Science Foundation (SNSF)

The project entitled “The Benefits of Thinking Less: How Deliberation Can Harm Consumer Judgment”, proposed to the Swiss National Science Foundation (SNSF) by IMCA Marketing Professor Reto Hofstetter and PhD student Roland Rüppell, was granted research funds for a duration of three years to the Università della Svizzera italiana. In this project, the scholars will investigate how cognitive processing style (i.e. fast/intuitive vs. slow/deliberative) influences consumers judgments and decisions accross various contexts.