Università della Svizzera italiana Faculty of Communication Sciences ./index.htm

Giornata ticinese del Marketing at USI

The 17th ‘Giornata ticinese del Marketing’ will take place at USI on May 22nd from 14:30 – 20:00. The event focuses on customer relationship management. A variety of high quality speakers from both business practice and research will provide insights to the field(s). IMCA will be represented by Reto Hofstetter with a speech on ‘Crowdsourcing for Customer Engagement’. More information is available at:


Five IMCA Papers Accepted to EMAC. Two Nominated for Best Paper Award.

The Institute of Marketing and Communication Management is represented by a total of 5 papers at this year’s EMAC Conference in Valencia. The Conference theme is “Paradigm shifts & Interactions”. The following papers with IMCA scholars involved will be presented:

Aryobsei, S., Hofstetter, R., Dahl, D., Herrmann, A. (2014), The Dual Role of Prior Ideas in Driving Creative Performance in Open Ideation Contests, EMAC, Valencia.
Nominated for overall best paper based on a doctoral thesis (Top 20 articles).

Beck, L., Hofstetter, R. (2014), Improvement or Approval: The Effect of Social Feedback on Preference Construction and Purchase Intention along the Product Configuration Process, EMAC, Valencia.
Nominated for overall best paper based on a doctoral thesis (Top 20 articles).

Busacca, B. Bertoli, G., Miniero, G. (2014), Brand Extensions Threat: Counter Extensions, EMAC, Valencia.

Miniero, G., Gibbert, M. (2014), Complaining vs. Expressive Writing in Frustrating Product Experiences, EMAC, Valencia.

Pizzetti, M., and Gibbert, M., (2014), Gifts Keep Friendship Warm: The Moderating Role of Attachment Style and Intimacy on Social and Relational Outcomes of Personalized Gifts, EMAC, Valencia.

Two Papers Accepted to Advances in Consumer Research (ACR) 2013 Conference

Two new papers of IMCA faculty will be presented at this year’s ACR conference in Chicago. ACR is the leading international conference for research on consumer behavior which is co-chaired by Simona Botti (London Business School) and Aparna Labroo (University of Toronto) this year. These are the two papers:

Hofstetter, R., Hildebrand, C., Huber, J., Herrmann, A. Revealing Painful Truths: The impact of Friends on Self-Reports of Health-Related Behavior
De Bellis, E., Griffin, J., Hildebrand, C., Herrmann, A., Hofstetter, R. Can’t See the Forest For the Trees: Increased Local Processing in Mass Customization Systems

The conference website can be found here:

BIT Annual Meeting at USI

On July 4th and 5th, the annual meeting of the BIT project (Business and Information Technologies Project) themed “Augmented Relationships in Social Mobile Business” will take place at USI. The meeting is organized in collaboration with UCLA Anderson School of Management and SDA Bocconi.

The Business and Information Technologies (BIT) project is a network of research institutions studying the impacts of new information and communication technologies on business practices in various countries. On the BIT 2013 Program you will find presentations from keynote speakers and experts from the field, in order to encourage knowledge sharing between scholars and managers/experts from various industries. The presentations on the second day will regard country-based findings.

If you are interested, please register at the conference website (no fee) to confirm your participation.

Exploring temporal work in coordination

With their current work on how hospital emergency teams achieve coordination in conversation, Katharina Hohmann and Jeanne Mengis have been selected to present their paper on “The Conversational Constitution of the Task at Hand: A Temporal Work” as one of the four top papers of the Organizational Communication Division of ICA’s 63rd Annual Conference. The paper argues that when emergency teams coordinate in view of a fleeting object of concern that continues to evolve and develop in unexpected directions (i.e. stabilizing and diagnosing a patient), they engage in active temporal work drawing recent past and imminent future into the present stream of activity.

An earlier version of the paper has also been recognized as one of the top student papers at this year’s APROS 2013 in Tokyo, Japan, where it was presented during a stream exploring the dynamics of performativity and practice.

A more refined version of these conference papers will appear in the edited volume on “Language and Communication @ Work: Discourse, Narrativity and Organizing” of the Perspectives on Process Organization Studies book series.

Mengis J., Hohmann K. (forthcoming). Temporal Work in Coordination: Co-Orienting Around a Fleeting Object of Concern. Cooren, F., Vaara, E., Langley, A. & Tsoukas, H. (eds.) Language and Communication @ Work: Discourse, Narrativity and Organizing (Perspectives on Process Organization Studies), Oxford University Press.

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Papers accepted at the annual meeting of the Academy of Management

The following papers have been accepted for presentation at the annual meeting of the Academy of Management in Orlando, Florida:

Comi, A., Lurati, F. & Zamparini, A. “Green Alliances: How Does Ecophilosophy Shape the Strategies of Environmental Organizations?”

Gatti, L. & Seele, P. “CSR in Marketing: Quo Vadis? Empirical Evidence for Questioning the Dominant Instrumental Approach”.

Gibbert M., Balachandran Nair L. “Towards Rigorous Case Study Research: How Replication Logic Enhances Internal and External Validity.”

Illia, L. & Zamparini, A. “Legitimate Distinctiveness, Collective Stories and the Fortune of the Commons”.

Mariconda, S. & Lurati, F. “How does new information affect reputation judgments? The role of familiarity”. Paper to be presented in the symposium “Experimental Research in Institutional Theory”, organized by A. Bitektine, P. Haack, M. T. H. Meeus.

Zamparini, A. & Lurati, F. “Combining Collective and Individual Identities into Organizational Stories: a Wine Region Case”.

IMCA presentations at EGOS 2013

The following papers have been accepted to the 2013 annual conference of the European Group of Organization Studies (EGOS):

Mariconda, Simone & Lurati, Francesco. “Ambivalence and reputation judgments: An experimental investigation on the effects of new(s) information.”
The paper will be presented in sub-theme 32: Bridging Perceptions of Organizations: Identities, Images and Reputations

Petani, Fabio James & Mengis, Jeanne. “What absent spaces tell us of the aesthetic business of creating a center for the arts”
The presentation of the paper will be part of sub-theme 13: (SWG) Creativity, Aesthetics and Business: Explorations in Markets, Organizations and Institutions

Zamparini, Alessandra & Lurati, Francesco. “The interpretation and editing of collective identity stories in coordinated fields: The case of a regional wine cluster.”
The paper will be presented in sub-theme 32: Bridging Perceptions of Organizations: Identities, Images and Reputations

Institute for Public Relations Top Three Papers of Practical Significance Award

From left to right, F. Lurati, S. Mariconda and Frank Ovaitt, President and CEO of the Institute for Public Relations.

At the 17th annual “International Public Relations Research Conference” in Miami, S. Mariconda and F. Lurati received the “Institute for Public Relations Top Three Papers of Practical Significance Award” for their paper “Introducing Cross Impact Analysis as a Methodology to Understand Stakeholders’  Reciprocal Influences”.

Epiday 2013: Young researchers presenting their projects

This year, the Epiday of the Faculty of Communication Sciences of USI will take the form of a poster session, in which doctoral students at the beginning of their doctoral studies will present their research proposals. Three IMCA members are participating in this event.

Who wants to learn more about the research projects of Lakshmi B. Nair, Ana Javornik and Irina Lock should visit room 351 today. The poster session starts at 3 pm and ends at 4 pm. Snacks and refreshments will be provided.

(Picture from EpiCentre.)

Paper: The influence of material resources on innovation projects: the role of resource elasticity

Weiss, Matthias, Martin Hoegl, and Michael Gibbert (2013). “The influence of material resources on innovation projects: the role of resource elasticity.” R&D Management 43:2 (2013): 151-161.

More (rather than fewer) material resources are thought to be the key driver in innovation project performance. Recent empirical evidence, however, suggests that the influence of material resource availability on innovation projects is not as simple and straightforwardly positive as it may seem. We build on the concept of an innovation project teams resource elasticity to disentangle the material resourceinnovation output conundrum. This concept is analogous to the marketing concept of price elasticity and points to four types of innovation project teams based on their resource elasticity: In resource-elastic teams, the relationship between material resources and innovation outcomes is positive (hence, they are resource driven when able to dispose of adequate material resources or resource victims when lacking these material resources). In contrast, and as a significant departure from previous work, resource-inelastic teams show no or even a negative relationship between material resource adequacy and team performance (thus, the teams are resourceful if they can perform with limited material resources or resource burners if they show low success with adequate material resources). Because neither adequate nor inadequate material resources seem to be a reliable predictor of success, we synthesize empirical research efforts that point to each team types key characteristics to derive novel implications for managing innovation projects.

Get the full paper from the publisher’s website.