Università della Svizzera italiana Faculty of Communication Sciences ./index.htm

Arnould and Thompson edit the first manual on how to teach Consumer Culture Theory

The first manual to teach Consumer Culture Theory was recently published: https://us.sagepub.com/en-us/nam/consumer-culture-theory/book257349#contents

New book: Canonical Authors in Consumption Theory

We recommend this new book: Canonical Authors in Consumption Theory, particularly chapter 22.
This book compiles the contributions of the greatest social thinkers in the global conversation about consumption and consumer culture. A prestigious reference work, it offers original chapters by the world’s most prominent thought leaders and surveys how the work of historical theorists has influenced and shaped consumption theory, both through history and at the cutting edge of research.
Link: https://www.routledge.com/Canonical-Authors-in-Consumption-Theory/Askegaard-Heilbrunn/p/book/9781138648968

Need for Narrative: a film and an article will be published shortly in the Journal of Marketing Management

Prof. Visconti has worked on a film and a commentary article that will appear in the special issue “Journaling Marketing: Videography and the Expanding Horizons of Filmic Research” of the Journal of Marketing Management.

Abstract of paper and film:
What do consumers need from a narrative? How can videographers satisfy those needs? Through semi-structured interviews with 55 Eurostar passengers from 14 countries, this film documents how people define narratives, why they need them, and how they experience the effects of need for narrative. The adjoining commentary contributes to the development of videography as an attractive method by introducing the videographers perspective and elucidating key story elements that can help satisfy viewers needs for narrative. The suggested approach maintains the vivid quality of videography and respects its methodological rigour, while increasing its effectiveness in close alignment with a consumer society that visual communication increasingly permeates. As such, the commentary and the film jointly unveil videographers etic and viewers emic use and evaluation of the videographic method.

IMCAs PhD candidate Ana Javornik has published an article on Harvard Business Review with insights for marketers on Augmented Reality (AR)

Drawing on her doctoral studies, Ana and her colleagues from the University College London Interaction Centre suggest that the value of Augmented Reality for marketing purposes depends on when to include AR into the consumer journey: when the AR app was integrated in a familiar retail setting as a part of the shopping experience, people not only thought highly of the technology, but they also positively related to the products. They were more likely to buy them and view the app as a convenient tool for shopping, not just for playing around.
Have a read on: https://hbr.org/2016/04/what-marketers-need-to-understand-about-augmented-reality

Book by IMCA members published by Pearson Education Inc.

IMCA members Prof. Michael Gibbert, and Lakshmi B. Nair publish a book Strategic Innovation: The Definitive Guide to Outlier Strategies with Prof. Liisa Valikangas (Hanken School of Economics, Aalto University), Markus Paukku (Stanford University), and Ines Peixoto (Aalto University).

The book is about strategic novelty and focuses on the novel inventions which lie outside, or at the very edge of, the conventional understanding of industry dynamics and even industry boundaries. These outlier companies drive the not-yet fully formed businesses, or seek to disrupt established industry models.

The book is published by Pearson Education Inc. It has a number of case studies and founder/CEO commentaries, together with a set of tools for building impactful novel business models by learning from things that are yet to (fully) happen. This contributes to a better understanding of not only the outliers, but also the industry, and the incumbents.

Four Papers from IMCA Accepted for the 75th Annual Meeting of the Academy of Management. One Selected as one of the Best Papers of the Program.

Four papers from Institute of Marketing and Communication Management have been accepted for the 75th Annual Meeting of the Academy of Management taking place on August 7-11, 2015 in Vancouver. The paper “What passes as a Transparent Field Study in Management?” by Nair, Gibbert, and Weiss has been selected as one of the Best Papers of the program and will be published in the Academy of Management Proceedings of 2015.

The accepted papers are:

Kernbach, S., (2015), The Facilitative Power of Visual Artifacts for Knowledge Sharing in Client-Consultant Interactions’ Perception of CSR Reports, AMA, Vancouver.

Lock, I., Seele, P., (2015), Buying Fool’s Gold? A Scale Development to Test Readers’ Perception of CSR Reports, AMA, Vancouver.

Nair, L., Gibbert, M., Weiss, M. (2015), What passes as a Transparent Field Study in Management?, AMA, Vancouver.

Petani, F., Mengis, J., (2015), In Search of Lost Space. A Processual view of Lefebvre, AMA, Vancouver.

Crowdsourcing – Customer and Employer Insights

New publication of the (Swiss) Association of Marketing for practitioners about crowdsourcing. The authors are Prof. Dr. Reto Hofstetter, Professor at USI, and Christian Hirsig, CEO of Atizo.com.
Read the article here (in German)…

Two Papers Accepted to Advances in Consumer Research (ACR) 2013 Conference

Two new papers of IMCA faculty will be presented at this year’s ACR conference in Chicago. ACR is the leading international conference for research on consumer behavior which is co-chaired by Simona Botti (London Business School) and Aparna Labroo (University of Toronto) this year. These are the two papers:

Hofstetter, R., Hildebrand, C., Huber, J., Herrmann, A. Revealing Painful Truths: The impact of Friends on Self-Reports of Health-Related Behavior
De Bellis, E., Griffin, J., Hildebrand, C., Herrmann, A., Hofstetter, R. Can’t See the Forest For the Trees: Increased Local Processing in Mass Customization Systems

The conference website can be found here:

Exploring temporal work in coordination

With their current work on how hospital emergency teams achieve coordination in conversation, Katharina Hohmann and Jeanne Mengis have been selected to present their paper on “The Conversational Constitution of the Task at Hand: A Temporal Work” as one of the four top papers of the Organizational Communication Division of ICA’s 63rd Annual Conference. The paper argues that when emergency teams coordinate in view of a fleeting object of concern that continues to evolve and develop in unexpected directions (i.e. stabilizing and diagnosing a patient), they engage in active temporal work drawing recent past and imminent future into the present stream of activity.

An earlier version of the paper has also been recognized as one of the top student papers at this year’s APROS 2013 in Tokyo, Japan, where it was presented during a stream exploring the dynamics of performativity and practice.

A more refined version of these conference papers will appear in the edited volume on “Language and Communication @ Work: Discourse, Narrativity and Organizing” of the Perspectives on Process Organization Studies book series.

Mengis J., Hohmann K. (forthcoming). Temporal Work in Coordination: Co-Orienting Around a Fleeting Object of Concern. Cooren, F., Vaara, E., Langley, A. & Tsoukas, H. (eds.) Language and Communication @ Work: Discourse, Narrativity and Organizing (Perspectives on Process Organization Studies), Oxford University Press.

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Paper: The influence of material resources on innovation projects: the role of resource elasticity

Weiss, Matthias, Martin Hoegl, and Michael Gibbert (2013). “The influence of material resources on innovation projects: the role of resource elasticity.” R&D Management 43:2 (2013): 151-161.

More (rather than fewer) material resources are thought to be the key driver in innovation project performance. Recent empirical evidence, however, suggests that the influence of material resource availability on innovation projects is not as simple and straightforwardly positive as it may seem. We build on the concept of an innovation project teams resource elasticity to disentangle the material resourceinnovation output conundrum. This concept is analogous to the marketing concept of price elasticity and points to four types of innovation project teams based on their resource elasticity: In resource-elastic teams, the relationship between material resources and innovation outcomes is positive (hence, they are resource driven when able to dispose of adequate material resources or resource victims when lacking these material resources). In contrast, and as a significant departure from previous work, resource-inelastic teams show no or even a negative relationship between material resource adequacy and team performance (thus, the teams are resourceful if they can perform with limited material resources or resource burners if they show low success with adequate material resources). Because neither adequate nor inadequate material resources seem to be a reliable predictor of success, we synthesize empirical research efforts that point to each team types key characteristics to derive novel implications for managing innovation projects.

Get the full paper from the publisher’s website.