Università della Svizzera italiana Faculty of Communication Sciences ./index.htm

Guest-Talk: From Free to Fee in Swiss Online Media

The media industry is currently experimenting with new pricing models for online content. Dr. Klaus Miller from Ringier explained the students in the “Pricing” lecture how Ringier is coping with the current industry challenges and how innovative new pricing models for online content could look like.

Guest-Talk: Design Thinking and Customer Integration

Christophe Vetterli from the University of St. Gallen introduced students of the “Marketing of Product Innovations” class to the innovation method of Design Thinking. After hearing about the theories behind the approach the students had the chance to experience it themselves in a brief workshop where they designed a “Persona”, i.e. a rapid prototype of a customer that reflects his/her needs related to wallets.