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New edition of “Managing Business Relationships”

On September 2nd, the third edition of David Ford’s, Lars-Erik Gadde’s, Hakan Hakansson’s and Ivan Snehota’s book “Managing Business Relationships” has appeared. It aims to help managers and students understand the reality of business networks and how to manage them. The book has been entirely rewritten to include the latest thinking and research from the IMP (Industrial Marketing and Purchasing) Group. New chapters include the Intermediation in Business Networks, the Economics of Business Relationships and the Practice of Business Networking.

Business Relationships third edition

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