Università della Svizzera italiana Faculty of Communication Sciences ./index.htm

Book by IMCA members published by Pearson Education Inc.

IMCA members Prof. Michael Gibbert, and Lakshmi B. Nair publish a book Strategic Innovation: The Definitive Guide to Outlier Strategies with Prof. Liisa Valikangas (Hanken School of Economics, Aalto University), Markus Paukku (Stanford University), and Ines Peixoto (Aalto University).

The book is about strategic novelty and focuses on the novel inventions which lie outside, or at the very edge of, the conventional understanding of industry dynamics and even industry boundaries. These outlier companies drive the not-yet fully formed businesses, or seek to disrupt established industry models.

The book is published by Pearson Education Inc. It has a number of case studies and founder/CEO commentaries, together with a set of tools for building impactful novel business models by learning from things that are yet to (fully) happen. This contributes to a better understanding of not only the outliers, but also the industry, and the incumbents.

Resource Constrained Innovation

Michael Gibbert has authored and co-authored a number of articles on resource constrained innovation, the most recent one just having been accepted for publication in the Journal of Product Innovation Management. Under the headline “Perceptions of Material Resources in Innovation Projects: What shapes them and how do they matter?” the article inquires into the role of the perceived adequacy of material resources in innovation projects. The authors not only address what drives perceptions of resource adequacy but also shed light into the relationship between perceptions of material resource adequacy and innovation project teams' performance.



Resource constrained innovation will also be a topic at the forthcoming AOM Africa conference in January 2013 in Johannesburg, South Africa. A symposium on Practicing Resource Constrained Innovation and Cognitive Discovery has been accepted in the conference program.


Weiss, M., Hoegl, M., Gibbert, M. (forthcoming) Perceptions of Material Resources in Innovation Projects: What shapes them and how do they matter? Journal of Product Innovation Management.

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