Università della Svizzera italiana Faculty of Communication Sciences ./index.htm

Guest Talk: Crowdsourcing for Innovations

On Thursday, February 21st, Christian Hirsig (CEO of Atizo.com) presented how he and his staff influence the way Swiss companies innovate through his crowdsourcing platform Atizo.com. The platform is mainly used to run ideation contests in which consumers can post their ideas for solutions to a given innovation problem. The ideas are then evaluated by a jury and the best ideas can receive certain financial rewards. Christian Hirsig discussed with the students what the benefits of the platform are and which challenges they are currently facing in the Marketing of Product Innovations class.