Università della Svizzera italiana Faculty of Communication Sciences ./index.htm

Guest Talk: Pricing in Transportation Industry


The Swiss transportation industry is very specific in many ways. In particular, governmental regulations impost restrictions on the application of many modern pricing approaches like yield managment, price differentiation, or consumer oriented pricing. In his talk at USI on March 6th, René Zbinden, Head of Strategic Pricing at SBB/CFF/FFS, outlined the current pricing challenges in the Swiss transportation industry to the students of the pricing lecture.

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