Università della Svizzera italiana Faculty of Communication Sciences ./index.htm

Five IMCA Papers Accepted to EMAC. Two Nominated for Best Paper Award.

The Institute of Marketing and Communication Management is represented by a total of 5 papers at this year’s EMAC Conference in Valencia. The Conference theme is “Paradigm shifts & Interactions”. The following papers with IMCA scholars involved will be presented:

Aryobsei, S., Hofstetter, R., Dahl, D., Herrmann, A. (2014), The Dual Role of Prior Ideas in Driving Creative Performance in Open Ideation Contests, EMAC, Valencia.
Nominated for overall best paper based on a doctoral thesis (Top 20 articles).

Beck, L., Hofstetter, R. (2014), Improvement or Approval: The Effect of Social Feedback on Preference Construction and Purchase Intention along the Product Configuration Process, EMAC, Valencia.
Nominated for overall best paper based on a doctoral thesis (Top 20 articles).

Busacca, B. Bertoli, G., Miniero, G. (2014), Brand Extensions Threat: Counter Extensions, EMAC, Valencia.

Miniero, G., Gibbert, M. (2014), Complaining vs. Expressive Writing in Frustrating Product Experiences, EMAC, Valencia.

Pizzetti, M., and Gibbert, M., (2014), Gifts Keep Friendship Warm: The Moderating Role of Attachment Style and Intimacy on Social and Relational Outcomes of Personalized Gifts, EMAC, Valencia.

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