Università della Svizzera italiana Faculty of Communication Sciences ./index.htm

Book by IMCA members published by Pearson Education Inc.

IMCA members Prof. Michael Gibbert, and Lakshmi B. Nair publish a book Strategic Innovation: The Definitive Guide to Outlier Strategies with Prof. Liisa Valikangas (Hanken School of Economics, Aalto University), Markus Paukku (Stanford University), and Ines Peixoto (Aalto University).

The book is about strategic novelty and focuses on the novel inventions which lie outside, or at the very edge of, the conventional understanding of industry dynamics and even industry boundaries. These outlier companies drive the not-yet fully formed businesses, or seek to disrupt established industry models.

The book is published by Pearson Education Inc. It has a number of case studies and founder/CEO commentaries, together with a set of tools for building impactful novel business models by learning from things that are yet to (fully) happen. This contributes to a better understanding of not only the outliers, but also the industry, and the incumbents.

Crowdsourcing – Customer and Employer Insights

New publication of the (Swiss) Association of Marketing for practitioners about crowdsourcing. The authors are Prof. Dr. Reto Hofstetter, Professor at USI, and Christian Hirsig, CEO of Atizo.com.
Read the article here (in German)…

Two Papers Accepted to Advances in Consumer Research (ACR) 2013 Conference

Two new papers of IMCA faculty will be presented at this year’s ACR conference in Chicago. ACR is the leading international conference for research on consumer behavior which is co-chaired by Simona Botti (London Business School) and Aparna Labroo (University of Toronto) this year. These are the two papers:

Hofstetter, R., Hildebrand, C., Huber, J., Herrmann, A. Revealing Painful Truths: The impact of Friends on Self-Reports of Health-Related Behavior
De Bellis, E., Griffin, J., Hildebrand, C., Herrmann, A., Hofstetter, R. Can’t See the Forest For the Trees: Increased Local Processing in Mass Customization Systems

The conference website can be found here:

Exploring temporal work in coordination

With their current work on how hospital emergency teams achieve coordination in conversation, Katharina Hohmann and Jeanne Mengis have been selected to present their paper on “The Conversational Constitution of the Task at Hand: A Temporal Work” as one of the four top papers of the Organizational Communication Division of ICA’s 63rd Annual Conference. The paper argues that when emergency teams coordinate in view of a fleeting object of concern that continues to evolve and develop in unexpected directions (i.e. stabilizing and diagnosing a patient), they engage in active temporal work drawing recent past and imminent future into the present stream of activity.

An earlier version of the paper has also been recognized as one of the top student papers at this year’s APROS 2013 in Tokyo, Japan, where it was presented during a stream exploring the dynamics of performativity and practice.

A more refined version of these conference papers will appear in the edited volume on “Language and Communication @ Work: Discourse, Narrativity and Organizing” of the Perspectives on Process Organization Studies book series.

Mengis J., Hohmann K. (forthcoming). Temporal Work in Coordination: Co-Orienting Around a Fleeting Object of Concern. Cooren, F., Vaara, E., Langley, A. & Tsoukas, H. (eds.) Language and Communication @ Work: Discourse, Narrativity and Organizing (Perspectives on Process Organization Studies), Oxford University Press.

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