Category: "IMCA News"

The Magic Atmosphere of the Locarno Film Festival

A first journal publication is out from IMCA’s shared research project on the Locarno Film Festival. The paper – published in Organization Studies – analyses how the unique atmosphere of the Festival is created not despite, but in view of its multiply-located, hybrid space combining public and organizational space. The paper identifies multiple aesthetic practices … Continue reading “The Magic Atmosphere of the Locarno Film Festival”

BEST PAPER AWARD at British Academy of Management Conference 2018 won by IMCA members

Michael Gibbert (IMCA), Lakshmi Balachandran Nair (Utrecht University) and Bareerah Hafeez Hoorani (IMCA) won the BEST PAPER AWARD at British Academy of Management Conference 2018! Congrats from all of us!

Visual Methods @ Cambridge

Together with Mara Gorli from Milan’s Catholic University, Jeanne Mengis has been giving a talk at the THIS.Institute [link to: https://www.thisinstitute.cam.ac.uk/] of the University of Cambridge. The topic: How can visual methods can be used in the context of healthcare and healthcare improvement?

Survey about Photo Sharing on USI’s Moment Machine: Winners

USI’s Moment Machine survey is over and Prof. Dr. Reto Hofstetter is really thankful to all the participants. Below there is the list of the winners and their prizes (randomly extracted among all the participants). D.M. (Apple Watch 2) S.R. (Amazon Voucher CHF 20) E.D. (Amazon Voucher CHF 20) D.T. (Amazon Voucher CHF 20) A.B. … Continue reading “Survey about Photo Sharing on USI’s Moment Machine: Winners”

IMCA Master and PhD Graduate Irina Lock takes over Assistant Professorship at the University of Amsterdam, the Netherlands

IMCA post-doc Irina Lock has accepted the call for a position of Assistant Professor in Corporate Communication (Amsterdam School of Communication Research – ASCoR) at the University of Amsterdam, the Netherlands. Irina has graduated at USI with a Master’s degree in Corporate Communication and obtained her PhD in the field of Corporate Social Responsibility Communication, … Continue reading “IMCA Master and PhD Graduate Irina Lock takes over Assistant Professorship at the University of Amsterdam, the Netherlands”

IMCA’s PhD candidate Ana Javornik has published an article on Harvard Business Review with insights for marketers on Augmented Reality (AR)

Drawing on her doctoral studies, Ana and her colleagues from the University College London Interaction Centre suggest that the value of Augmented Reality for marketing purposes depends on when to include AR into the consumer journey: “when the AR app was integrated in a familiar retail setting as a part of the shopping experience, people … Continue reading “IMCA’s PhD candidate Ana Javornik has published an article on Harvard Business Review with insights for marketers on Augmented Reality (AR)”

Let’s talk about outliers: IMCA project proposal approved by SNF

The project proposal “(How) are Outliers Used for Theory Building in Management and Organization Science? The Link Between Rigor and Impact in Deviant Case Analysis” by IMCA members Prof. Michael Gibbert (main applicant) and PhD Candidate Lakshmi Balachandran Nair was approved by Swiss National Science Foundation. This three year project targets the issue of inadequate … Continue reading “Let’s talk about outliers: IMCA project proposal approved by SNF”

Seven papers authored by IMCA scholars have been accepted for the 45th Annual Conference of the European Marketing Academy which will be held in Oslo (Norway)

Giacomelli, S., Mendini, M., and Miniero G., Cobranded Masstige. Hofstetter, R., Schiestel, L.M., Rüppell, R., and Herrmann, A., Should you really produce what consumers like online? Empirical evidence from an online innovation community Mendini, M., Peter, P.C., and Gibbert, M., When the cause fits: taxonomic vs. thematic similarity in cause-related marketing Miniero, G., Pizzetti, M., and Gibbert, M., Schadenfreude:  … Continue reading “Seven papers authored by IMCA scholars have been accepted for the 45th Annual Conference of the European Marketing Academy which will be held in Oslo (Norway)”

IMCA PhD Candidate offered Assistant Professor position at Utrecht University, Netherlands

IMCA PhD Candidate Lakshmi Balachandran Nair has been offered the position of Assistant Professor (Methodology and Statistics Department, Faculty of Behavioural and Social Sciences) at Utrecht University, Netherlands. Currently Lakshmi is in her final year of PhD and is planning to defend her thesis in April, 2016. Her research focuses on the methodological sophistication, rigor, … Continue reading “IMCA PhD Candidate offered Assistant Professor position at Utrecht University, Netherlands”

Book by IMCA members published by Pearson Education Inc.

IMCA members Prof. Michael Gibbert, and Lakshmi B. Nair publish a book ‘Strategic Innovation: The Definitive Guide to Outlier Strategies’ with Prof. Liisa Valikangas (Hanken School of Economics, Aalto University), Markus Paukku (Stanford University), and Ines Peixoto (Aalto University). The book is about ‘strategic novelty’ and focuses on the novel inventions which lie outside, or … Continue reading “Book by IMCA members published by Pearson Education Inc.”

Swissuniversity