Category: "Publications"

The Magic Atmosphere of the Locarno Film Festival

A first journal publication is out from IMCA’s shared research project on the Locarno Film Festival. The paper – published in Organization Studies – analyses how the unique atmosphere of the Festival is created not despite, but in view of its multiply-located, hybrid space combining public and organizational space. The paper identifies multiple aesthetic practices … Continue reading “The Magic Atmosphere of the Locarno Film Festival”

IMCA’s PhD candidate Monika Maślikowska and Prof. Michael Gibbert published a new article on working spaces and organizational culture

Our IMCA colleagues – Monika Maślikowska (PhD Student) and Prof. Michael Gibbert have just published their a new article in the Facilities journal (Emerald Publishing) entitled  “The relationship between working spaces and organizational cultures”. This is a comparative case study that looks into  two levels of fit – company level and work group level –  between … Continue reading “IMCA’s PhD candidate Monika Maślikowska and Prof. Michael Gibbert published a new article on working spaces and organizational culture”

Arnould and Thompson edit the first manual on how to teach Consumer Culture Theory

The first manual to teach Consumer Culture Theory was recently published: https://us.sagepub.com/en-us/nam/consumer-culture-theory/book257349#contents

New book: Canonical Authors in Consumption Theory

We recommend this new book: Canonical Authors in Consumption Theory, particularly chapter 22. This book compiles the contributions of the greatest social thinkers in the global conversation about consumption and consumer culture. A prestigious reference work, it offers original chapters by the world’s most prominent thought leaders and surveys how the work of historical theorists … Continue reading “New book: Canonical Authors in Consumption Theory”

Need for Narrative: a film and an article will be published shortly in the Journal of Marketing Management

Prof. Visconti has worked on a film and a commentary article that will appear in the special issue “Journaling Marketing: Videography and the Expanding Horizons of Filmic Research” of the Journal of Marketing Management. Abstract of paper and film: What do consumers need from a narrative? How can videographers satisfy those needs? Through semi-structured interviews … Continue reading “Need for Narrative: a film and an article will be published shortly in the Journal of Marketing Management”

IMCA’s PhD candidate Ana Javornik has published an article on Harvard Business Review with insights for marketers on Augmented Reality (AR)

Drawing on her doctoral studies, Ana and her colleagues from the University College London Interaction Centre suggest that the value of Augmented Reality for marketing purposes depends on when to include AR into the consumer journey: “when the AR app was integrated in a familiar retail setting as a part of the shopping experience, people … Continue reading “IMCA’s PhD candidate Ana Javornik has published an article on Harvard Business Review with insights for marketers on Augmented Reality (AR)”

Book by IMCA members published by Pearson Education Inc.

IMCA members Prof. Michael Gibbert, and Lakshmi B. Nair publish a book ‘Strategic Innovation: The Definitive Guide to Outlier Strategies’ with Prof. Liisa Valikangas (Hanken School of Economics, Aalto University), Markus Paukku (Stanford University), and Ines Peixoto (Aalto University). The book is about ‘strategic novelty’ and focuses on the novel inventions which lie outside, or … Continue reading “Book by IMCA members published by Pearson Education Inc.”

Four Papers from IMCA Accepted for the 75th Annual Meeting of the Academy of Management. One Selected as one of the Best Papers of the Program.

Four papers from Institute of Marketing and Communication Management have been accepted for the 75th Annual Meeting of the Academy of Management taking place on August 7-11, 2015 in Vancouver. The paper “What passes as a Transparent Field Study in Management?” by Nair, Gibbert, and Weiss has been selected as one of the Best Papers … Continue reading “Four Papers from IMCA Accepted for the 75th Annual Meeting of the Academy of Management. One Selected as one of the Best Papers of the Program.”

Crowdsourcing – Customer and Employer Insights

New publication of the (Swiss) Association of Marketing for practitioners about crowdsourcing. The authors are Prof. Dr. Reto Hofstetter, Professor at USI, and Christian Hirsig, CEO of Atizo.com. Read the article here (in German)…

Two Papers Accepted to Advances in Consumer Research (ACR) 2013 Conference

Two new papers of IMCA faculty will be presented at this year’s ACR conference in Chicago. ACR is the leading international conference for research on consumer behavior which is co-chaired by Simona Botti (London Business School) and Aparna Labroo (University of Toronto) this year. These are the two papers: Hofstetter, R., Hildebrand, C., Huber, J., … Continue reading “Two Papers Accepted to Advances in Consumer Research (ACR) 2013 Conference”

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