Category: "PhD"

The Magic Atmosphere of the Locarno Film Festival

A first journal publication is out from IMCA’s shared research project on the Locarno Film Festival. The paper – published in Organization Studies – analyses how the unique atmosphere of the Festival is created not despite, but in view of its multiply-located, hybrid space combining public and organizational space. The paper identifies multiple aesthetic practices … Continue reading “The Magic Atmosphere of the Locarno Film Festival”

IMCA’s PhD candidate Monika Maślikowska and Prof. Michael Gibbert published a new article on working spaces and organizational culture

Our IMCA colleagues – Monika Maślikowska (PhD Student) and Prof. Michael Gibbert have just published their a new article in the Facilities journal (Emerald Publishing) entitled  “The relationship between working spaces and organizational cultures”. This is a comparative case study that looks into  two levels of fit – company level and work group level –  between … Continue reading “IMCA’s PhD candidate Monika Maślikowska and Prof. Michael Gibbert published a new article on working spaces and organizational culture”

IMCA’s PhD candidate Ana Javornik has published an article on Harvard Business Review with insights for marketers on Augmented Reality (AR)

Drawing on her doctoral studies, Ana and her colleagues from the University College London Interaction Centre suggest that the value of Augmented Reality for marketing purposes depends on when to include AR into the consumer journey: “when the AR app was integrated in a familiar retail setting as a part of the shopping experience, people … Continue reading “IMCA’s PhD candidate Ana Javornik has published an article on Harvard Business Review with insights for marketers on Augmented Reality (AR)”

Seven papers authored by IMCA scholars have been accepted for the 45th Annual Conference of the European Marketing Academy which will be held in Oslo (Norway)

Giacomelli, S., Mendini, M., and Miniero G., Cobranded Masstige. Hofstetter, R., Schiestel, L.M., Rüppell, R., and Herrmann, A., Should you really produce what consumers like online? Empirical evidence from an online innovation community Mendini, M., Peter, P.C., and Gibbert, M., When the cause fits: taxonomic vs. thematic similarity in cause-related marketing Miniero, G., Pizzetti, M., and Gibbert, M., Schadenfreude:  … Continue reading “Seven papers authored by IMCA scholars have been accepted for the 45th Annual Conference of the European Marketing Academy which will be held in Oslo (Norway)”

IMCA PhD Candidate offered Assistant Professor position at Utrecht University, Netherlands

IMCA PhD Candidate Lakshmi Balachandran Nair has been offered the position of Assistant Professor (Methodology and Statistics Department, Faculty of Behavioural and Social Sciences) at Utrecht University, Netherlands. Currently Lakshmi is in her final year of PhD and is planning to defend her thesis in April, 2016. Her research focuses on the methodological sophistication, rigor, … Continue reading “IMCA PhD Candidate offered Assistant Professor position at Utrecht University, Netherlands”

Five IMCA Papers Accepted to the 44th Annual Meeting of the European Marketing Academy.

Five papers from the Institute of Marketing and Communication Management have been accepted for the 44th Annual Meeting of the European Academy of Marketing which will be held in Leuven (Belgium) from the 26th to the 30th of May 2015. The program theme is ‘Collaboration in Research’. Codini, A., Bonera, G., and Miniero, G., “Regulatory … Continue reading “Five IMCA Papers Accepted to the 44th Annual Meeting of the European Marketing Academy.”

Doctoral Defense: Collective and individual identities in the external communication of regional cluster firms – The case of Franciacorta wineries

On Monday, November 25th 2013, Alessandra Zamparini will defend her doctoral thesis on “Collective and individual identities in the external communication of regional cluster firms: The case of Franciacorta wineries”. The defense will take place at 17:15 in room 250. The committee will be composed of Prof. F. Lurati, USI (thesis supervisor), Prof. R. Grandinetti, … Continue reading “Doctoral Defense: Collective and individual identities in the external communication of regional cluster firms – The case of Franciacorta wineries”

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