Università della Svizzera italiana Faculty of Communication Sciences ./index.htm

Executive Master of Science in Communications Management (EMScom)

The Executive MScom Program prepares communications professionals to play a key role in their organizations strategic management, bringing relationships with stake-holders and publics to the center of management policy.

The program trains communications managers to perform at an executive level and contribute to the management of their organizations identity, image, communications strategy and, most importantly, corporate strategy. Participants benefit from one of the few programs which looks beyond the standard view of integrated communications to encompass an organization's many stakeholders and publics.

EMScom was developed in 1998 offered for the first time in 1999. IMCA was in charge of its design, which involved also the Swiss Institute of Public Relations. Today IMCA holds the academic responsibility of the program.

 

For information: www.emscom.usi.ch

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