Università della Svizzera italiana Faculty of Communication Sciences ./index.htm

Masters in Marketing and Corporate Communication

The institute coordinates the development and education of the Master of Science in Corporate Communication and in Marketing, both organized by the Faculty of Economic Sciences together with the Faculty of Communication Sciences.

Contact Person:

Chiara Krüsi
Administrative Coordinator
chiara.kruesi@usi.ch
+41 (0)58.666.4642

 

Master in Marketing

Organisations and businesses that seek success endeavor to serve their clients and customers effectively.
Since firms depend on customers and suppliers for the resources needed to carry out their business it is critical that management builds and sustains relationships with customers and suppliers The management of these relationships is critical for the development of any business. It is one of the key tasks of marketing and requires an effective understanding of how relationships work and will involve most management positions within the company.

Graduates from this programme will acquire competencies to meet the requirements of a professional career in companies of different size. The programme seeks to prepare participants to assume general management positions or to take up specialised positions such as product and marketing managers. Graduates may also take up professional positions in marketing research and communications.

The programme is designed to develop participants' analytical and decision-making skills grounded in a solid knowledge of best management practices and a rigorous methodological approach. In particular it develops the capability to analyse and interpret markets as well as the ability to conceive and put into practice effective solutions that a company can adopt in dealing with various marketing situations. For this purpose traditional teaching is integrated with more active teaching methods, consisting of discussion of case histories, role-playing, business games, and work on individual and group projects.

The programme stretches over two years (120 ECTS credits) and is structured to allow students to personalise their study curricula following their individual interests. In the first semester students attend general management classes in order to acquire a broad knowledge of management. The second and third semesters are dedicated to core courses and electives. Students are required to take core courses in key marketing topics and methodologies, and to complete the curriculum with electives. They can also acquire minors in four areas such as: Digital Marketing-Digital Communication, Content Design, Public Communication and Corporate Social Responsibility. During the last semester students work in teams on a field project and write up their master's thesis.
http://www.mktg.usi.ch

Master in Corporate Communication

Corporate communication is today considered a key management function.It is about managing relationships with the organisation's stakeholders in order to maximise the corporation's reputation capital and thus to guarantee access to strategic resources. In this it is a strategic partner of other corporate functions: for instance in managing relationships with investors, it interacts with financial managers; in dealing with public authorities and regulators, it collaborates with legal services; in addressing issues of identity and corporate culture, it partners with human resources specialists; in communicating with customers, it collaborates with marketers, etc. Corporate communication specialists therefore need to acquire solid general management skills in order to carry out their roles effectively.

To this purpose, the programme develops analytical and decision-making abilities for corporate communication, grounded in a sound knowledge of organisation, business economics and management. In order to help develop these analytical and decision making skills, lectures are integrated with more active teaching methods, consisting of discussion of case histories, role-playing, business games, individual and group projects, etc.

Graduates from the programme will be ready to enter the corporate communication profession at a management level. The skills acquired meet the requirements for professional careers in organisations of different kinds as well as in corporate communication agencies and consulting firms. Graduates will also be able to undertake specialised roles, in areas such as internal communication, media, financial relations, public affairs or marketing communication management.

The programme stretches over two years (120 ECTS credits) and is structured to allow the students to personalise their study curricula according to their individual interests. Typically, in the first semester students attend the general management classes in order to acquire the basics of management. The second and third semesters are dedicated to core courses and electives. Students are required to take core courses that regard specific communication management topics and methodology and to complete their curriculum with elective courses. They can also acquire minors in four areas: Digital Marketing-Digital Communication, Content Design, Public Communication and Corporate Social Responsibility. During the last semester students work in teams on a field project and individually write up their master's thesis.
http://www.mcc.usi.ch

 

--> See current master thesis topics

 

 

Swissuniversity