IMCA conducts research on communication topics in business, on a level of the market, business networks (communities) or single business organizations. Its ambition is to contribute to an understanding of communication processes in business that goes beyond a functionalist or information-theoretical perspective and inquires, instead, how communication processes contribute to the organizing of business in markets and organizations.
Two main fields of research converge in the Institute - Marketing and Communication Management - characterized by the following research areas:
- Digital Marketing and PR
- Interaction in Business Networks
- Strategic Marketing & Innovation
- Digital Marketing, Pricing & Marketing Methods