Università della Svizzera italiana Faculty of Communication Sciences ./index.htm

Marketing

Marketing is the first focus of IMCA’s research activities. Activities in this area comprise digital marketing & PR, business relationships and networks as well as questions of strategic marketing and innovation. Each section is chaired by an appointed IMCA professor who conducts and manages research in this field.

 

 

 

 

 

 

 

 

 

 

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