Tag: "Corporate Communication"

Master Student of MCC to Receive ABERJE Award

Nathaly Aya Pastrana has received the ABERJE Award (Brazilian corporate communication association) for the paper “Corporate Social Responsibility: Perceptions and practices among SME in Colombia” she has presented with Prof. Krishnamurthy Sriramesh at the 17th International Public Relations Research Conference in Miami (March 5-9, 2014). Nathaly has graduated in 2012 from our MS in Marketing. The … Continue reading “Master Student of MCC to Receive ABERJE Award”

Doctoral Defense: Collective and individual identities in the external communication of regional cluster firms – The case of Franciacorta wineries

On Monday, November 25th 2013, Alessandra Zamparini will defend her doctoral thesis on “Collective and individual identities in the external communication of regional cluster firms: The case of Franciacorta wineries”. The defense will take place at 17:15 in room 250. The committee will be composed of Prof. F. Lurati, USI (thesis supervisor), Prof. R. Grandinetti, … Continue reading “Doctoral Defense: Collective and individual identities in the external communication of regional cluster firms – The case of Franciacorta wineries”

Corporate Communication and Public Relations Practice Monitor

The Practice Monitor, launched for the first time in 2010 by the Swiss Corporate Communication and Public Relations Observatory, is a joint initiative by BPRA, HarbourClub, pr suisse, SPRI and USI. The research was conducted by an IMCA research team comprising:    • Francesco Lurati, Professor of Corporate Communication    • Simone Mariconda, Teaching Assistant … Continue reading “Corporate Communication and Public Relations Practice Monitor”

Swissuniversity