Tag: "Consumer Behavior"

Two Papers Accepted to Advances in Consumer Research (ACR) 2013 Conference

Two new papers of IMCA faculty will be presented at this year’s ACR conference in Chicago. ACR is the leading international conference for research on consumer behavior which is co-chaired by Simona Botti (London Business School) and Aparna Labroo (University of Toronto) this year. These are the two papers: Hofstetter, R., Hildebrand, C., Huber, J., … Continue reading “Two Papers Accepted to Advances in Consumer Research (ACR) 2013 Conference”

Paper: Similarity and Processing Ease in Evaluation of Brand Extensions

Michael Gibbert and Duncan Guest (USI and Nottingham Trent University), Zachary Estes (Bocconi University) and David Mazursky (Bocconi University and Jerusalem School of Business Administration) have conducted a number of studies that inquired in the effects of taxonomic and thematic similarity of brand extensions on the perceptions of consumers. Their paper has just been accepted … Continue reading “Paper: Similarity and Processing Ease in Evaluation of Brand Extensions”

Swissuniversity