Tag: "Teaching"

Guest Talk: From Free to Fee – New Media Pricing of Ringier

Incumbent business models of media companies are currently challenged by the rise of new media. As part of the Pricing lecture at USI, Dr. Klaus Miller from Ringier AG discussed with students and faculty how Switzerland’s largest internationally operating media company copes with the situation as well as which novel pricing approaches work in the … Continue reading “Guest Talk: From Free to Fee – New Media Pricing of Ringier”

Guest Talk: Ecce Inc.

The founder of Ecce inc. and vice president of Decisyon 360 presented his companies’ marketing research approaches to USI students and faculty on November 25th. Ecce is one of the leading social media monitoring tools for companies. Decisyon 360 is the first-and-only platform that unifies analytics, planning collaboration, and process execution in one workspace. It … Continue reading “Guest Talk: Ecce Inc.”

Integrating sustainable development into teaching activities

A new externally funded project, called Studium Sustainale, aims to establish a low-entry-threshold teaching format at the master-level merging the concept of sustainable development (SD) with the concept of extracurricular context studies in the tradition of studium generale (Seele & Seele 2012). Generic skills, transformative learning and integrative approaches are integrated by a.) simulation games … Continue reading “Integrating sustainable development into teaching activities”

Guest Talk: AXA Winterthur’s Head of Quality of Service & Retention

Dr. Dirk Weissbrich of AXA Winterthur presented the applied marketing research approaches of Switzerland’s leading insurance company to USI students and faculty. The interactive lecture, held by the Head of Quality of Service & Retention, was followed by a lively discussion with valuable insights into the insurance business from a practicioners’ perspective.    

Guest Talk: GDI’s Applied Marketing Research

October 28th. Dr. Mirjam Hauser Presented the GDI’s applied marketing research approaches to USI’s faculty and students. The interactive lecture was part of the Marketing Research class. Mirjam Hauser is a senior researcher at the Gottlieb Duttweiler Institute (GDI). She analyses changes in society, business and consumption, with a focus on consumer behavior, nutrition and … Continue reading “Guest Talk: GDI’s Applied Marketing Research”

IMCA Student Field Projects 2013 Completed

(BIC Management, Students Team, and USI Faculty) During the final year of their Master’s, IMCA students are asked to carry out a consulting project. They may choose from a list of internationally known companies and are tutored by IMCA-faculty members. This semester, one of the projects was to develop a deeper understanding of the Swiss … Continue reading “IMCA Student Field Projects 2013 Completed”