Tag: "Publications"

Book by IMCA members published by Pearson Education Inc.

IMCA members Prof. Michael Gibbert, and Lakshmi B. Nair publish a book ‘Strategic Innovation: The Definitive Guide to Outlier Strategies’ with Prof. Liisa Valikangas (Hanken School of Economics, Aalto University), Markus Paukku (Stanford University), and Ines Peixoto (Aalto University). The book is about ‘strategic novelty’ and focuses on the novel inventions which lie outside, or … Continue reading “Book by IMCA members published by Pearson Education Inc.”

Crowdsourcing – Customer and Employer Insights

New publication of the (Swiss) Association of Marketing for practitioners about crowdsourcing. The authors are Prof. Dr. Reto Hofstetter, Professor at USI, and Christian Hirsig, CEO of Atizo.com. Read the article here (in German)…

Two Papers Accepted to Advances in Consumer Research (ACR) 2013 Conference

Two new papers of IMCA faculty will be presented at this year’s ACR conference in Chicago. ACR is the leading international conference for research on consumer behavior which is co-chaired by Simona Botti (London Business School) and Aparna Labroo (University of Toronto) this year. These are the two papers: Hofstetter, R., Hildebrand, C., Huber, J., … Continue reading “Two Papers Accepted to Advances in Consumer Research (ACR) 2013 Conference”

Exploring temporal work in coordination

With their current work on how hospital emergency teams achieve coordination in conversation, Katharina Hohmann and Jeanne Mengis have been selected to present their paper on “The Conversational Constitution of the Task at Hand: A Temporal Work” as one of the four top papers of the Organizational Communication Division of ICA’s 63rd Annual Conference. The … Continue reading “Exploring temporal work in coordination”